Co-op 201 training sessions for
managers and employees

Mad River Coop
Above photo: Mad River Glen, a skier-owned mountain cooperative in Waitsfield, VT. www.madriverglen.com.
Session 1: Cooperative Governance and Initial Business Strategy
Purpose: to help groups identify their initial business strategy and decision making process
Agenda: legal structure, roles and responsibilities, business strategy, creating a decision making structure to oversee development

Session 2: Conducting Market Research and Feasibility Analysis
Purpose: to help groups understand the steps they need to go through to decide if they have a viable business
Agenda: securing and interpreting market research, building your business plan on your market research, designing member surveys, conducting a feasibility study

Session 3: Creating a Business Plan
Purpose: to help groups understand the steps they need to go through to create a business plan
Agenda: vision, mission, values, objectives, and strategy; competitive analysis; market research; business strategy; governance; marketing plan; membership development; staffing structure; operations; capitalization plan; financials; measures of success

Session 4: Cooperative Governance Issues and Legal Structures
Purpose: to help groups understand what they will need to do in order to incorporate their cooperative, adopt by-laws and membership agreements, and govern their cooperative
Agenda: model cooperative by-laws and membership agreements; key questions for drafting by-laws and membership agreements; board, member and management roles and relationships; key elements of effective board leadership

Session 5: Financial Considerations
Purpose: to help groups establish financial systems and responsibly oversee the money moving through their cooperative
Agenda: financing, risk management, insurance, capitalization and equity structures, patronage dividends, accounting, bookkeeping, cash controls and financial reporting

Session 6: Reaching Out
Purpose: to help groups connect effectively with their customers, members, and business partners
Agenda: marketing and sales, alliances and strategic partnerships, and membership recruitment, and member relations

Session 7: Human Resources
Purpose: to help groups build effective systems for working with staff and management
Agenda: hiring, staff policy manuals, contracts, pay and benefits, evaluation and supervision systems, board/management relations, and transitioning from a start-up board to an elected cooperative board

Session 8: Business Plan Presentations
Purpose: to help groups strengthen their business plans
Agenda: Each group presents an overview of their business plan to their peers and a panel of experts for review and suggestions

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